If you look good, you feel good. If you feel good, you feel confident. If you feel confident, you emit confidence. If you emit confidence, you inspire people. If you inspire people, you gain trust. If you have trust, you have a relationship.

Who said looks were not important?

We all live in a society that claims to be tolerant, fair and friendly, but the reality is we are far from it. We cruelly choose with first impressions, often judging people in the first few seconds of meeting them, yet we claim never to judge a book by its cover.

As individuals we are all unique. Our thoughts, ideas and motivation are what set us apart from everyone else. The way we dress, talk to our friends, the food we eat and even the car we drive creates an impression that people interpret. It is no coincidence that people who are popular have clearly defined likable attributes.

A business is no different. We all recognise the golden arches of McDonald's, know that HSBC is the world's local bank and remember the line, "this is not just food; this is M&S food", because they have clear distinctive brands. Today's marketplace is a saturation of colour, shapes and noise. A brand needs to stand out from the crowd and command attention so that values and principles can be clearly defined.

Welbeck is a group of creative individuals that specialises in the art of visual communication. Our busy team is jammed full of designers, illustrators and copy writers, supported by account handlers that manage print and media buying. We create award winning brands that are distinctive and remembered. We give a business the means to stand out, to create an impression that's lasting, but more importantly the opportunity to sell by grabbing the right type of attention.